Executive VP, Commercial and Finance

• Bachelor of Arts Journalism & Business Administration
  

Southeastern Louisiana University

• MBA

Southeastern Louisiana University

Juan Breiding is a seasoned executive with over 20 years of experience spanning the hospitality, travel, and service industries, where he has served in various capacities including board member, general manager, and chief commercial, financial, and operating officer. Recognized for his innovative and strategic leadership, adept negotiation skills, and a proven track record of delivering profitable and sustainable experiences in the international market.

Notably, Juan played a significant role in the creation, success, and eventual sale of Tierra Hotels, a leading luxury outdoor hotel chain in Chile, through strategic brand development, M&A leadership, and exceptional financial performance. Proficient in managing diverse departments and driving comprehensive business strategies to achieve outstanding results.

Under Juan's management, Tierra Hotels garnered numerous awards and accolades, firmly establishing its position as one of the leading eco-friendly resorts in South America. Tierra Hotels' excellence was further acknowledged by Condé Nast Traveler's Readers' Choice Awards, where Tierra Chiloé was honored as the 4th Best Resort in South America, alongside other Tierra Hotels ranking among the Top 20 Resorts in the region. Tierra Patagonia further bolstered its reputation by securing the 5th position in the Top 10 Resort Hotels in South America and inclusion within the Top 100 Hotels in the World by the Travel + Leisure World’s Best Awards. Additionally, Tierra Patagonia was recognized among the Best Hotels in South America in “The Gold List 2023” by Condé Nast Traveler Magazine. These accolades underscore the exceptional quality and service offered by Tierra Hotels under Juan's leadership.