Jesús Parrilla

CEO and Co-Founder

St. Mary’s University

University of Memphis

From Vision to Execution

The Leadership Power Behind EH

1. Corporate-Grade Leadership for Longevity

  • 20+ years of experience in executive roles across publicly traded and multinational companies.
  • Deep expertise in corporate governance, financial structuring, and strategic planning, ensuring EH operates with a solid, scalable, and investor-trusted framework.
  • Proven track record of driving profitability, operational efficiency, and sustainable growth.

2. Financial & Operational Strength: A CEO with a Proven Track Record

  • Structured and secured equity & debt financing, raising capital for large-scale hospitality projects, ensuring long-term financial stability.
  • Successfully led financial turnarounds, restoring company profitability in under a year.
  • Managed P&L for high-revenue operations, overseeing $50M+ annual turnover in multiple companies.

3. Scaling & Expanding Brands: Market Growth Expertise

  • Spearheaded market expansion into new regions, incl. Latin America, USA and Europe.
  • Led multiple companies through international growth, successfully positioning them in premium travel, hospitality, and outdoor tourism markets.
  • Defined and executed branding, commercial, and go-to-market strategies, securing awards and market recognition.

4. Hospitality & Experiential Travel: Deep Industry Expertise

  • CEO and Board Experience across top hospitality and experiential travel companies:
    • Experiential Hospitality (Present)
    • INTO Hospitality
    • Luxury Frontiers
    • Explora Hotels
    • Paradero Hotels
  • Designed and optimized guest experiences, aligning sustainability, cultural authenticity, and adventure-driven hospitality.
  • Established design and operational guidelines for seamless execution in hospitality projects

5. Award-Winning Leadership
Proven Industry Impact

  • Under his leadership, companies have received global recognition:
    • Best for the World B Corp Awards (2015, 2016, 2018) – Impact-driven hospitality.
    • World Travel Awards – Leading Expedition Company (2012, 2013).
    • Travel + Leisure World’s Best Awards – #1 Adventure Lodge, Best Service in South America.
    • Condé Nast Traveler’s Gold List – Top-ranked lodges and resorts globally.

6. Corporate Social Responsibility & ESG Leadership

  • Designed and implemented sustainability and corporate social responsibility (CSR) models.
  • Led eco-conscious hospitality projects, integrating regenerative practices and local community engagement.
  • Directed sustainability initiatives, including waste reduction, energy efficiency, and conservation programs.

7. Building Experiential Hospitality with an Investor-Ready Mindset

  • EH benefits from corporate-grade governance and transparency, reducing risk for investors.
  • With Jesús Parrilla’s leadership, EH is not just another hospitality startup—it’s a mature, strategically structured company from day one.
  • The combination of operational excellence, financial discipline, and market expertise ensures long-term scalability, profitability, and global expansion potential.
EVP, Commercial & Finance
Chief of Staff
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