About us

Experiential Hospitality manages boutique eco-lodges and designs transformative lodge-to-lodge trekking experiences. Operating under its distinctive brands, Experiential Hospitality delivers immersive journeys that seamlessly blend cultural exploration, sustainability, and world-class service. Driven by a mission to transform the way people experience travel, Experiential Hospitality goes beyond traditional hospitality.

Our Unique Edge

  • Operational Excellence: Backed by over 80 years of leadership expertise, Experiential Hospitality excels in managing complex operations across remote and challenging destinations.
  • Innovative Architecture and Experience Design: In partnership with award-winning design firm Luxury Frontiers, every detail is meticulously crafted to deliver authentic, intimate guest experiences and create bespoke, unforgettable journeys that harmonize with natural surroundings and celebrate each location’s cultural heritage.
  • Sustainability Leadership: Experiential Hospitality operates with environmental stewardship at its core, fostering biodiversity preservation and regenerative tourism practices.

Our Guiding Principles include a strong commitment to sustainable practices, a relentless focus on service excellence, and a deep sense of social responsibility. At the heart of our operations lies a passion for adventure and a dedication to exploring, preserving, and celebrating our natural and cultural heritage.

Our Impact

By fostering genuine connections to nature and culture, we deliver journeys that inspire stewardship, educate guests, and leave a lasting legacy of impact for future generations. We integrate our core values into every aspect of our operations, ensuring that our business decisions are financially sound, contribute to long-term sustainability, and support the ongoing growth of our brands.

Project Typology

All of our potential projects, whether greenfield or existing operations, adhere to key unifying principles and a rigorous selection process.

Greenfield Projects
We are focused on developing new, pristine locations that perfectly align with our brand ethos. These projects allow us to create bespoke, purpose-built destinations from the ground up, where our principles of sustainability,
bioclimatic design, and community integration are embedded in every aspect.

Existing Operations
With capital partners, we acquire underperforming and irreplaceable properties with untapped potential. We then strategically improve and reposition them to create exceptional, high-value destinations that align with our brand’s
standards.

Meet the Executive Team

Jesús Parrilla
CEO & Co-Founder
Jesús Parrilla boasts a rich multidisciplinary background, accumulating 25 years of expertise in management, operations, restructuring, sales, marketing, and communications.
Juan Breiding
Executive VP, Commercial and Finance
Juan Breiding is a seasoned executive with over 20 years of experience spanning the hospitality, travel, and service industries, where he has served in various capacities including board member, general manager, and chief commercial, financial, and operating officer.
Julieta Chan
Chief of Staff
Julieta is a multifaceted and meticulous professional with extensive experience in experiential hotel and luxury travel administration and operations support.

Experiential Hospitality Blog

Julieta Chan March Thu 2025

A One-on-One with Jesús Parrilla – Why Experiential Hospitality Chose Memphis, TN as Its Headquarters

A brief Coffee Table Chat  With Our Co-Founder & CEO One-on-One with Jesús Parrilla Why

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Julieta Chan January Wed 2025

Reawakening Our Bond with Nature: Our Purpose for 2025

By Julieta Chan and Jesús Parrilla Reawakening Our Bond with Nature: Our Purpose for 2025

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Julieta Chan January Wed 2025

2024 Year in Review

EXPERIENTIAL HOSPITALITY 2024 YEAR IN REVIEW As we reflect on an extraordinary year and embrace

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