EVP, Commercial & Finance

• Bachelor of Arts Journalism & Business Administration
  

Southeastern Louisiana University

• MBA

Southeastern Louisiana University

Strategic Vision & Financial Strength

Driving Commercial & Financial Success for EH

1. Financial & Commercial Leadership in Luxury Hospitality

• 20+ years in executive roles, specializing in finance, commercial strategy, and business development.
• Led Tierra Hotels’ financial and commercial growth, positioning it as global luxury brand
• Managed investor relations, securing strategic partners and funding for high-value projects.

2. Proven Track Record in Financial Growth & M&A

• Achieved 28x EBITDA growth over 10 years with 48% annual growth.
• Led the acquisition of Tierra Chiloé, overseeing valuation, negotiation, and financing.
• Structured Project Finance for luxury hospitality, securing long-term funding.
• Managed the successful sale of Tierra Hotels, delivering 3x ROI for investors.

3. Sales & Market Expansion Expertise

• Drove 10x sales growth in 10 years, with an average 25% annual increase.
• Developed global distribution networks across North America, Europe, and Oceania.
• Secured National Geographic Unique Lodges of the World membership for Tierra Hotels
• Created high-impact Value-Added Promotions, increasing luxury market appeal.

4. Sustainability & Innovation Leadership

• Led Tierra Atacama’s transformation into a 100% solar-powered hotel.
• Developed the Multi-Destination strategy, increasing revenue by 21% in one year.
• Integrated sustainability into commercial strategies, enhancing guest loyalty & brand reputation.

5. Strong Governance & Industry Influence

• Board Member at Smartrip—first Chilean social impact travel agency.
• Former Director of Chile’s Tourism Federation (FEDETUR), shaping industry policies.
• Academic leadership in hotel management & tourism innovation at top universities.

6. A Powerhouse for Experiential Hospitality’s Growth

• Brings a corporate-grade financial & commercial foundation to EH from day one.
• Ensures investor confidence, financial stability, and scalability.
• Combines profitability, sustainability, and experiential travel expertise for long-term success.