CEO and Co-Founder

• Bachelor of General Management & International Business

St. Mary’s University

• International MBA in Marketing

University of Memphis

From Vision to Execution

The Leadership Power Behind EH

1. Corporate-Grade Leadership for Longevity

• 20+ years of experience in executive roles across publicly traded and multinational companies.
• Deep expertise in corporate governance, financial structuring, and strategic planning, ensuring EH operates with a solid, scalable, and investor-trusted framework.
• Proven track record of driving profitability, operational efficiency, and sustainable growth.

2. Financial & Operational Strength: A CEO with a Proven Track Record

• Structured and secured equity & debt financing, raising capital for large-scale hospitality projects, ensuring long-term financial stability.
• Successfully led financial turnarounds, restoring company profitability in under a year.
• Managed P&L for high-revenue operations, overseeing $50M+ annual turnover in multiple companies.

3. Scaling & Expanding Brands: Market Growth Expertise

• Spearheaded market expansion into new regions, incl. Latin America, USA and Europe.
• Led multiple companies through international growth, successfully positioning them in premium travel, hospitality, and outdoor tourism markets.
• Defined and executed branding, commercial, and go-to-market strategies, securing awards and market recognition.

4. Hospitality & Experiential Travel: Deep Industry Expertise

• CEO and Board Experience across top hospitality and experiential travel companies:
  • Experiential Hospitality (Present)
  • INTO Hospitality
  • Luxury Frontiers
  • Explora Hotels
  • Paradero Hotels
• Designed and optimized guest experiences, aligning sustainability, cultural authenticity, and adventure-driven hospitality.
• Established design and operational guidelines for seamless execution in hospitality projects

5. Award-Winning Leadership
Proven Industry Impact

• Under his leadership, companies have received global recognition:
  • Best for the World B Corp Awards (2015, 2016, 2018) – Impact-driven hospitality.
  • World Travel Awards – Leading Expedition Company (2012, 2013).
  • Travel + Leisure World’s Best Awards – #1 Adventure Lodge, Best Service in South America.
  • Condé Nast Traveler’s Gold List – Top-ranked lodges and resorts globally.

6. Corporate Social Responsibility & ESG Leadership

• Designed and implemented sustainability and corporate social responsibility (CSR) models.
• Led eco-conscious hospitality projects, integrating regenerative practices and local community engagement.
• Directed sustainability initiatives, including waste reduction, energy efficiency, and conservation programs.

7. Building Experiential Hospitality with an Investor-Ready Mindset

• EH benefits from corporate-grade governance and transparency, reducing risk for investors.
• With Jesús Parrilla’s leadership, EH is not just another hospitality startup—it’s a mature, strategically structured company from day one.
• The combination of operational excellence, financial discipline, and market expertise ensures long-term scalability, profitability, and global expansion potential.